Marketing Lead Generation/Client Acquisition Specialist-Jericho, NY

Responsibilities:

Develop and manage the company’s lead capture, tracking and analysis infrastructure
Collaborate with the Sales organization to define lead management process to assure smooth lead hand-off to inside sales/account executives for lead qualification, transfer of qualified leads to field sales for direct engagement, and closed loop feedback to marketing on lead quality and outcomes.
Develop the company’s annual demand generation plan, determining the appropriate mix of marketing programs, including search engine, email, direct mail, web seminars, trade shows, customer programs, etc.
Develop programs to expand opt-in database of prospects for on-going marketing.
Develop lead generation programs that stimulate inbound inquiries and prospect activity sufficient to warrant inside sales follow-up.
Uncover new opportunities to expand business with existing customers and programs to reach out to these customers.
Execute all areas of demand generation, including integrated campaign tactics such as direct mail, email, telemarketing, web promotion, newsletters, seminars, webinars and tradeshows.
Manage and coordinate external specialists and internal sales and marketing resources to plan, execute, and track campaigns.
Measure program effectiveness and design refinements to improve results.

Qualifications:

7-10 years experience in B2B marketing
Extensive experience working with CRM programs such as Gold Mine & automated lead generated programs such as Eloqua a plus
BA/BS in business, marketing, communications or related field
Strong written and verbal communication skills
Strong leadership skills and ability to work well in a team environment
Well-organized and disciplined planner with sound judgment, thinking and vision, and the proven ability to implement that vision tactically
Ability to work in a high growth environment and to concurrently build/develop infrastructure, and manage resources and processes

Purolator USA offers a competitive salary with a comprehensive benefits package including medical, dental, vision, 401k match, tuition reimbursement and incentive bonus plan.

If you are interested in a challenging opportunity and feel you have the requirements to join our team, Apply Now by sending us your resume for consideration.

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