Canada is the second largest country in the world, but also one of the least densely populated. Its 32 million citizens are largely concentrated near the U.S. border. In fact, approximately 90% of Canadians live within 100 miles of the U.S.

According to Industry Canada, the population is becoming increasingly concentrated in urban areas as well. In 2001, over half of the Canadian population could be found in just four regions: Southern Ontario, Montreal and vicinity, Vancouver Island and the Lower Mainland of British Columbia, and the Calgary-Edmonton area. The populations of the Atlantic Provinces, Saskatchewan, and the three territories are largely rural.

Another statistic that factors into the type of exported products shipping from USA to Canada is the Canadian population, which is proportionately older than in the past due to the aging baby boom (Born 1947-1966) generation. Representing over 30% of the Canadian population, boomers are an influential demographic force in the marketplace. Younger generations are proving influential as well with generation X (Born 1967-1979) consumers, about 18% of the population, reaching their full earning potential in recent years.

The population is more highly educated than ever before making the Canadian consumer more savvy and sophisticated. Higher levels of education have directly translated into greater income and ability to purchase. According to Statistics Canada, the average income for a Canadian family of two or more was $59,900 CAD in 2003.